Friday 30 October 2009

Group brainstorm

Brainstorming

Following on from our mind map session we were then asked to brainstorm the ideas of how Interior Design relates to "The Law of the Few" chapter in the Tipping point. We got together in groups and compared this idea as much as we could before we then went off on our own to discuss in further depth any areas that we found particularly interesting. While brainstorming within our discussion group we looked at how "The law of the Few" relates to Interior and Environmental design. We looked at how this can happen through the different people you can and will meet in this world. The mavens, connectors, and salesmen. Now at first we looked at the most obvious or the main aspect of communicating and how the connections of many different people can help broadcast you as a well known Interior Designer. Through doing so you can create an army of contacts that may one day be of use. The social networking side of it can create a huge impact on your career, by the simple use of blogging and using your very own web site to display pieces of work or blog about your up and coming activities/events. It could also be the face to face interaction between people or just like in the Tipping Point where you can create a word of mouth epidemic that in some way or another could be of valuable use to your profile. What appeared a lot through out our discussion and was of particular interest to me was how all three, mavens connectors and salesmen have to be combined in order to really succeed in the Industry of Design not just in Interior and Environmental. You have to take the attributes of a connector in order to have a large social network behind you, that helps link up everyone in the world. Also the way mavens have the knack of accumulating a vast amount of information about the marketplace and the negotiating skills of a Salesman, to persuade and convince to your client that your ideas are worth while.

Wednesday 7 October 2009

The Tipping Point

The Tipping point", How little things can make a big difference!

This statement heading is one which you will always remember after reading the book. Why? well its a book that once read, leaves you thinking about the "tipping points" in life and how you answer questions you never even thought about before. When you first look at the front cover "The international No1 bestseller" strikes you as quite a hard to live up to statement, how could any book that’s talks about the little things in life become such a well read and known piece of literature. Well ill tell you. Gladwell looks into how trends, ideas and social behaviour reaches such a point and spreads so quickly that causes it to tip, therefore resulting in the "Tipping point". He talks about different scenarios in everyday life and how each relates back to the small match on the front cover.

"The Law of the Few" chapter dives in to talking about the different kinds of people and their roles in society, The Mavens, Connectors and Salesmen! Gladwell goes on to talk about a very well known example, a man called Paul Revere! Now if I am being honest before i read the book i didn’t know much about Paul Revere, only that he had played a role in the American Revolution. Since reading this book it wasn’t just what he did, that we learn so much about, it is how being a "midnight rider" created a word of mouth epidemic. We find out that by him traveling at night his message appeared more urgent compared to William Dawes who was also instructed to spread the word and that his knack for networking and his engagement in gathering information about the British helped him succeed.

From reading "The Tipping Point" and using the mind map system as a technique to condense information, it has greatly improved my note taking skills and my ability to select certain important pieces of information, out from a large text. I think the exercise also gets you to concentrate and understand the text a lot quicker and helps me remember significant parts, while refreshing you of the content of the book. I feel overall the mind mapping way is less complicated way to take notes especially when reading a book like "The Tipping Point" where a lot of information has been given. By separating each heading and sub-headings helps to clarify the content that needs to be separated. It has greatly helped me involve myself more with the book and think about the overall message.